What is the CPSM Certification?
Being a Certified Professional Services Marketer (CPSM) means you have successfully positioned yourself amongst an elite group of professional services marketers. These individuals have invested in themselves, understand, and embrace the need for continuous improvement through education, which enhances their opportunity for professional success.
Benefits
Certification is a time-tested means of measuring a professional’s credentials. Through the SMPS certification program, an employer can be assured that their marketing professionals have what it takes to generate profitable business through demonstrated proficiency in the domains of practice: marketing research, marketing plan, client and business development, SOQs/proposals, promotional activity, and information, resource, and organizational management.
CPSMs know how to find and deliver profitable business. Consequently, employers who hire CPSMs or support the certification of their employees can be confident that they employ the best-qualified professionals to build business for their firms.
CPSM Quick Facts
- Program founded in 1999
- Developed by SMPS to elevate professional standards, enhance individual performance, and identify those who demonstrate knowledge essential to the practice of professional services marketing
Eligibility
- Bachelor’s Degree or Advanced Degree, 4+ years of experience in marketing and business development
- Associate’s Degree, 6+ years of experience in marketing and business development
- No Degree, 8+ years of experience in marketing and business development
Benefits
- Enhanced knowledge
- Professional recognition
- Expanded network
SMPS Maryland CPSMs
- Elizabeth Aceto, CPSM
- Mindy Barnowski, CPSM
- Christina Barrow, CPSM
- Grace Benn, CPSM
- Rachel Collier, CPSM
- Catherine DeWitt, CPSM
- Lindsey Taggart, CPSM
- Katelin Etoh, CPSM
- Sara Goins, CPSM
- Mindy Hinsley, CPSM
- Michelle Kazanow, CPSM
- Bridget Jones, CPSM
- Ryan Maters, CPSM
- Ree Miskimon, CPSM
- Kaitlin Pravetz, CPSM
- Audrey Rhoads, CPSM
- Korey Rubeling, CPSM
- Megan Ryan, CPSM
- Katie Shaffer, CPSM
- Julia Webster, CPSM
- Laura Werther, CPSM
- Carrie Ann Williams, CPSM
- Vanessa Zawodny, CPSM
For more information on the CPSM, please visit the SMPS HQ website. The MARKENDIUM defines the six Domains of Practice for the Society and professional services marketing.
Domains of Practice
Domain 1: Marketing Research
Marketing research is executed to gather, record, and analyze data related to marketing a firm’s services. The data can be used to identify and define marketing opportunities; generate, refine, and evaluate marketing actions; monitor marketing performance; and forecast trends.
Domain 2: Marketing Planning
The marketing plan serves as a map to define a firm’s market prospects and key market characteristics. The plan should include marketing goals and strategies to ensure successful direction to the team, as well as information on how marketing budgets and efforts should be spent.
Domain 3: Client & Business Development
Business development involves relationship building with current and prospective clients often prior to a request for proposal. Through interaction with the client, development activities may include calls, visits, correspondence, social media, referrals, and tradeshows.
Domain 4: Proposals
Proposals are prepared in response to a specific solicitation where the project and scope of work are identified. Proposals can include general firm information, relevant projects, a technical project approach, and key staff resumes.
Domain 5: Promotional Activity
This undertaking includes all forms of communications and inbound/outbound marketing. Some examples include advertising, direct mail, website, social media, brochures, presentations, special events, public relations, and news releases.
Domain 6: Management
Management involves coordinating the efforts of staff and/or consultants to accomplish marketing goals and objectives. Using available resources management effectively plans, organizes, staffs, and directs projects of an organization or firm.
