Now Accepting Entries & Nominations for the 2021 Key Awards

October 21, 2020

ABOUT THE SMPS MARYLAND KEY AWARDS

The Key Awards recognize excellence in marketing communications. The communications awards will be granted to A/E/C firms whose materials and campaigns most compellingly achieve their firms’ marketing goals. Marketing communication projects completed between January 2019 and December 2020 will be accepted for the 2021 competition.

WHY SUBMIT FOR THE KEY AWARDS?

SMPS Maryland’s Key Awards offer an opportunity for A/E/C marketing professionals from throughout the mid-Atlantic region (Maryland/Pennsylvania/Washington, DC) to be recognized for their contributions to their firm and its success. Key Award winners are identified as industry leaders in marketing communications within the A/E/C community. All submissions will receive feedback from judges on their entries with enough time to submit to SMPS HQ’s Annual Marketing Communications Awards. Additionally, one Grand Prize Winner, chosen among all submissions, will receive their entry fee submission to the Annual Marketing Communications Awards paid in full by the Maryland Chapter!

AWARD CATEGORIES

• Brand Identity: Rollout of a new graphic and marketing standard for all firm’s print and/or digital collateral materials. This all-encompassing category recognizes a firm’s holistic implementation of a new logo, color scheme, format, and layout through firm marketing collateral; project, resume, proposal, and presentation templates; business card/stationary systems; and website/digital interface.
• Website: An external, public website and/or mobile site (designed specifically for smartphones or other handheld devices) that promotes your firm.
• Marketing Campaign: A single, external campaign that employs marketing techniques to promote the firm, a specific project, or a targeted marketing initiative. Examples include a brochure, project opening announcement, blog, event, mailing, monograph, infographic, etc.
• Event/Holiday Piece: A one-time piece such as a card, party invitation, client appreciation gift, etc. produced for a specific holiday or event. There will be a separate award given for print and digital submissions.
• Social Media/Social Media Campaign: A corporate Facebook, Twitter, LinkedIn, YouTube, Flickr, etc. account that promotes your firm and utilizes an interactive platform for thought leadership and collaboration to engage audiences. This category also includes a particular Social Media Campaign, using the aforementioned corporate accounts and stipulations.

IMPORTANT DATES

• Respond with interest via email by Tuesday, November 10, 2020 (NWSmith@ecslimited.com).
• Award submissions are due by 12:00pm on Friday, December 11, 2020. Click here for more information on requirements and guidelines.
• Winners and honorable mentions will be notified of the results in January 2021. The awards are judged by an independent panel of senior industry professionals.
• Winners and honorable mentions will be honored at our annual Chapter Awards event in June 2021.

QUESTIONS & SUBMISSIONS:

Entries must be received using the online entry form no later than 12:00 PM on December 11, 2020. For questions contact Nicole Smith, SMPS Maryland Chapter Liaison | NWSmith@ecslimited.com | 410-859-4300