Webinar: Understanding Financial Metrics and Why They Matter

*About the Webinar: This webinar is presented by SMPS Headquarters and hosted at a one specific location within the Greater Baltimore area. SMPS Maryland purchases the webinar from SMPS HQ and it is open to members and non-members. If you are unable to attend the webinar at our location then you can purchase the webinar directly from SMPS HQ at www.smps.org. The cost for the webinar is $199.00 for members and $259.00 for non-members.

Session Description

Balance sheets, profit and loss analysis, and financial reports can seem daunting to marketing and business development teams. But understanding your firm’s key financial metrics and how they impact you is critical to your career development. During our March webinar, you’ll discover the method behind the metrics and what they mean to marketing and business development. Learn which key performance indicators (KPIs) are most important to your business, tips for monitoring the metrics, and how marketing and business development can impact the numbers. Business transformed through marketing leadership begins with marketing and business development understanding the business and that starts with you.

Session Learning Objectives:

During our March webinar, participants will:

• Understand what’s behind key metrics and why they are important to the business
• See critical financial and firmwide metrics through a marketing lens
• Learn which KPIs are critical for your business and ensure your whole team is working toward the firm’s strategic goals
• Understand how to create balance with your metrics to maintain organizational alignment between functional areas
• Identify steps to start applying and monitoring key metrics and benchmarks to your business

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects.

Speakers:
Megan Miller, CPSM

Megan Miller, CPSM, is an experienced marketing professional with a passion for helping A/E/C firms know more about their business and do more for the clients. She leads the Deltek Clarity A&E Industry Report, providing key insights, benchmarks and trends to A&E firms throughout the U.S. and Canada. Prior to joining Deltek, Megan spent more than 10 years in the A/E industry and continues to work with firms around the world to help them improve their businesses through better processes and solutions so they can win, manage, deliver, and measure more. Megan is currently serving as the president of SMPS Greater Cincinnati.

Parking:
Limited parking is available in the side parking lot. Additional parking is available behind the building and along Clarkview Road. BKM is located on the 4^th floor of the building.