Webinar: Developing a Strategic Marketing Plan: A One Page Magic Bullet

*About the Webinar: This webinar is presented by SMPS Headquarters and hosted at a one specific location within the Greater Baltimore area. SMPS Maryland purchases the webinar from SMPS HQ and it is open to members and non-members. If you are unable to attend the webinar at our location then you can purchase the webinar directly from SMPS HQ at www.smps.org. The cost for the webinar is $199.00 for members and $259.00 for non-members.

A/E/C marketers are bursting with creative ideas–from social media strategies to content marketing campaigns to website redesigns. How do you turn these ideas into strategies that will increase your firm’s success? A strategic marketing plan can help set the ground work for a successful year by establishing goals that align with your company’s overall strategic plan. It can provide measurable results to prove the value marketing brings to the firm’s bottom line.

Whether you’re just getting involved in the marketing planning process or you need some helpful tips to refresh your current strategy, this webinar is for you. Join us for an in-depth look into the strategic marketing planning process and how you can set your company up for success!

Our presenters will discuss how to align your marketing plan with your firms overall strategic plan and provide tips and tricks to accomplish your plan. Don’t have an overall strategic plan? Don’t worry, you’ll learn how marketing professionals can move forward with developing a strategic marketing plan even in the absence of an overall strategic plan. No matter what, our presenters will teach you how to kick start your marketing for 2018!

Session Learning Objectives

During this webinar, participants will understand:

• The key components of a strategic marketing plan, how it can impact and drive a firm’s long-term business goals and why marketing’s role is critical in the value it brings to the firm’s bottom line
• New ways to think about and approach strategic marketing planning efforts in their firms, which they can utilize to spark planning efforts in their own firms
• How to develop goals, objectives, strategies, and tactics to populate a one-page template provided by the instructors in advance of the session (using a real A/E/C case study)

SMPS webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 1.5 learning units from the American Institute of Architects.