Recommitting to Your Current Role: Building Value for Your Firm and Yourself

A/E/C marketing has a fuzzy career path.  Without careful planning and intentional action, marketers can become stale or separated from the missions of their firm.  What can we learn from reflecting on our own successes and challenges, as well as hearing the experiences of others?

In a time when side-hustles are growing, and early career turnover is rapid (according to the Bureau of Labor and Statistics workers aged 25 to 34 average 2.8 years between job changes), there can be particular satisfactions to building a strong, mutually-satisfying marketer-employer relationship.  That may need unconventional thinking!  This facilitated discussion will share best practices for building a long-term successful marketing career with the same employer.  Tools and engagement exercises will be provided, as well as prompts for sharing and leveraging your own experiences.

Topics will include differentiating yourself in the industry, creating a mindset of continuous learning, and leveraging professional associations for yourself and your firm.

Speaker: Joanna Hoffschneider, ALEP, Founder, Resolute Consulting LLC

Joanna Hoffschneider, ALEP, leads Resolute Consulting LLC, combining her first career in teaching and training with her second in marketing and business development for the built environment.  Joanna has always enjoyed bringing order and focus to the business world around her, providing a space for people to leverage their strengths and expertise.  Her first day at work in the A/E/C industry was an SMPS National Conference, and she credits her SMPS engagement with contributing significantly to her career success.

The event is held in a private room.

**Parking – Parking lot**