Leading Your Firm’s Business Development Efforts During Crisis

Modern day technologies and reach have significantly changed the way we communicate with each other, employees, clients and teaming partners. It’s fast, easy and immediate but also creates a lot of noise.  How do you rise above the fray and engage in genuine, honest relationship building as part of your business development efforts?  You get back to basics and use modern-day methods to reinforce and support your client engagement activities.  Now, more than ever, communication and strategy are critical to our daily business development efforts.  When we align traditional communication tools—specifically, meaningful conversations—with business development strategy and increased capabilities across the firm, client engagement can be meaningful, incredibly impactful and nothing short of spectacular. Even in a time of crisis.

Zoom Link will be provided to attendees 24 hours in advance.

Speaker: Mindy Hinsley, FSMPS, CPSM, Hinsley Collective

As a former marketing executive and senior vice president of a 200+ person AEC firm, Mindy’s responsibilities included strategic planning and direction of business development, corporate communications and marketing initiatives.  Today, she uses that knowledge, experience and understanding of the AEC industry to develop teaming strategies, build partnerships, provide marketing assistance and deliver long-range, big-picture initiatives for her clients through her marketing professional services consultancy, Hinsley Collective.

Additional Information

Registered attendees will be asked to complete a survey prior to event. Survey link will be provided via email once registered.

SMPS MD will donate fifty percent of all proceeds to the Maryland Food Bank.  Hinsley Collective is going to match the donation – effectively doubling our giving!

This webinar is approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program. It is also approved for 1.5 AIA credits.