GROW Professional Development Conference

SMPS Maryland presents this premier 1-day conference for A/E/C professionals showcasing best practices in marketing, communications, and business development. Woven into sessions throughout the day, the conference will emphasize the importance of marketing and business development working together to ensure your firm’s success in today’s competitive and fast-changing marketplace.

The first 25 people to register will receive a FREE copy of Amy Franko’s (Keynote Speaker) new book The Modern Seller ($25 value)! Only full-day registrations are eligible.

Program Schedule

08:00–09:00 Registration and Breakfast

09:00–10:00 Keynote Presentation

The Modern Business Developer: Winning in the New Sales Economy
Amy Franko, Founder of Impact Instruction Group, Speaker and Author

10:15–11:00 Morning Breakouts 1

Beyond the Press Release: Rethinking Your PR Strategy
Brien McDaniel, Director of Communications, Senior Associate, FXCollaborative

Knowledge Is Revenue: How to Conduct Killer Competitor Research
Ida Cheinman, Principal / Creative Director, Substance151, Benefit LLC

11:15–12:00 Morning Breakouts 2

Getting Found: How Content Can Fuel Your Business Growth in 2019
Kathleen Booth, Vice President of Marketing at IMPACT; Host, The Inbound Success Podcast

Become Your Firm’s Culture Captain
Laura Ewan, CPSM, Director of Marketing and Communications, Hickock Cole

12:15–01:15 Lunch

01:30–02:30 Afternoon Breakouts

The Unspoken Truth of Proposal Strategy
Matt Handal, Business Development Manager at Trauner Consulting Services, Founder of Help Everybody Everyday

The New Demand Generation Playbook
Doug Davidoff, Founder & CEO, Imagine Business Development

02:45–03:45 Roundtables

Have a question or comment about today’s sessions? Or want to hear about a session you were not able to attend? Continue the conversation at roundtables hosted by the day’s speakers and subject matter experts.

04:00–05:00 Happy Hour

The conference offers 5 CPSM CEUs. AIA LEUs are pending.