Finance Matters

For a lot of marketing professionals, finance is a dry, boring and complicated mystery. But, we know it’s a critical part of doing business, especially when it comes to improving our firms’ profitability. The more we know about it, the more we can find our seat at the decision-making table. This workshop offers an important perspective for marketers into the basic understanding of business and accounting principles.

The workshop will be facilitated by SMPS Society President, Chris Rickman, FSMPS, CPSM, who will demystify the finance side of the A/E/C industry for current and aspiring firm leaders. Packed with valuable information, case study examples, and group exercises, this workshop will equip attendees with the tools needed to help make smarter marketing and business development decisions, impact firm profitability, and take a seat at the leadership table.

This session will cover topics such as:

• Learning to calculate different financial ratios
• How you can help the firm be profitable
• Planning your marketing budget
• Understanding ROI
• Understanding basic contract language

Speaker

Chris Rickman, FSMPS, CPSM
SMPS Society President

Schedule

Networking Breakfast: 8:30 – 9:00 AM
A/E/C Finance Workshop: 9:00 – 11:30 AM

CEUs: 2 CPSM