FFE: Building a Killer A/E/C Social Media Strategy

Almost every firm is on social media these days, but how many are using these channels to their fullest potential?

In this facilitated discussion, we’ll dig deeper into all the ways social media has become an indispensable tool for the A/E/C marketer – and how to prove it to your firm.

Points of emphasis include:

• Budgeting your social media time and effort effectively.
• Overcoming challenges in content development.
• Using social media to support your brand.
• Sparking engagement with the right people.
• Measuring and communicating social media ROI for maximum buy-in.

Moderator: Caitlin Porter, Marketing & Communications Associate, Century Engineering, Inc.