Empowering and Elevating Women in the AEC

Many studies confirm that Architecture, Engineering, & Construction are among the most gender disproportionate industries. A 2018 Zweig Group survey highlighted that 87 percent of AEC principals are male and that 100% of women principals have considered leaving the AEC industry, compared with only 47% of men. Luckily, many studies also show that more women are entering and rising to the top levels of companies. The road to a culture of equality of opportunity and fairness requires open and honest conversation amongst everyone. Like with many other aspects of culture, marketers are well situated to help their firms create a culture and brand of inclusion.

Join in this discussion with your peers to explore how the industry and our firm cultures can support a future that better attracts, retains, and promotes a diverse workforce. Anticipated topics include unconscious bias, work-life flexibility, safe and respectful environments, mentoring, promotions and salary gaps, ownership opportunities, and leadership styles.

Facilitator: Katelin Etoh, CPSM – Partner – Ziger|Snead Architects

Katelin is a Partner of Ziger|Snead Architects, a Baltimore-based architecture studio recognized as a Top 50 Firm by ARCHITECT magazine, where she is responsible for firm operations, business management, project initiation, business development and marketing efforts. With a confident voice for progress, her leadership focus is on aligning business goals and strategy to elevate the efforts of the studio and fulfill its mission that great design can have a positive social impact. For more than a decade Katelin has been an advocate for and dedicated supporter of SMPS through leadership, mentorship, and education.

Parking: Street Parking/Nearby Lots

Attendees, please notify if you have any dietary restrictions.