Calling BS on Buzzwords

Even for the most specialized of firms, competition in the AEC industry is fierce. Driven largely by our industry’s recent slew of mergers and acquisitions, firms are faced with new competitors, the pressures of commoditization and increasing client expectations. It is not uncommon for a public-sector client to receive dozens of proposals for a single project, or for a private-sector client to be bombarded with consultants looking to get on their RFP-list.

Because of this, it is critical for firms to differentiate themselves in the market by clearly identifying and communicating their value to clients. We address the challenges with relying on industry buzzwords in your business development and marketing and offer a new way to clearly define what makes your firm unique, align yourself with clients who value those qualities, and position your firm for successful growth.

Speaker: Kayla McCause, Dragonfly AEC Consulting

The Zoom Link is sent 24 hours before the event.

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This webinar is approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program. Please be aware that CPSMs are now responsible for tracking their own CEUs and should save event documentation accordingly. If you have questions, please ask the SMPS MD event contact.