Adobe Creative Suite Training Lab: Spark & Highlights Reel

Have you ever wished you didn’t have to jump through multiple platforms to get your images ‘social media ready’? Have you ever gotten frustrated by not being able to do everything in one convenient spot? Well you’re in luck!

This 3-hour session will serve as both an introduction to Adobe Spark, an industry leading application for the use of social media and image integration and serve as a refresher of the three previous sessions. Whether you work on your company’s social media, proposals, or the related, this course will offer you a variety of skill sets to take back to your firm.

Learning Objectives

• To introduce Adobe Spark as a marketing tool within the A/E/C industry.
• To teach how to effectively navigate and use the software.
• To have individuals work alongside the presenter.
• To reinforce the use of the software and how it can relate to marketing endeavors.

Speaker

Betty F. Bluvshtein, Assoc. AIA
Creative Director, M. Cohen and Sons
Adjunct Professor, Jefferson University

Betty F. Bluvshtein is a trained architect whose career has spanned multiple disciplines. From architecture, graphic design, photography to marketing, Betty is a jack of all trades who brings her diverse experience to the A/E/C marketing industry. She has assisted in the rebranding of numerous firms, designed numerous publications and proposals, and currently sits on the AIA Pennsylvania Communications Committee. Betty is an Adjunct Professor who teaches digital representation courses with a focus on the Adobe Suite software. As the Creative Director for M. Cohen and Sons, Betty oversees all branding, marketing and graphic standards. She has a Bachelor of Architecture from Temple University and a Master of Architecture II from the Cooper Union for the Advancement of Science and Art.

Notes

• Registrants should have Adobe Spark downloaded and installed on their mobile device.
• Registrants should bring a laptop to the session (Windows or Mac is fine).
• You are HIGHLY recommended to also bring a mouse for your laptop (working on a trackpad is not advised).
• You should have all your working files (not supplied by the SMPS) on your machine AND mobile device prior to the session.

CEUs: 2 CPSM