Adobe Creative Suite Training Lab: Illustrator

Have you ever wished you could create a custom or edit a graphic? Have you ever received a drawing from your team that needed some editing to ‘read’ and look better? Well you’re in luck!

This 3-hour session will serve as both a refresher and deep dive into Adobe Illustrator, the industry leader in vector based graphics creation. The course will build upon an existing knowledge base and show users how to edit existing graphics for presentation quality and create custom vector graphics. Intended for those with a working knowledge, this course will show you how to get the most out of Illustrator and benefit your firm.

Learning Objectives

• To introduce Adobe Illustrator as a marketing tool within the A/E/C industry.
• To teach how to effectively navigate and use the software.
• To have individuals work alongside the presenter and create/edit custom graphics.
• To reinforce the use of the software and how it relates to the entire Adobe suite.

Speaker

Betty F. Bluvshtein, Assoc. AIA
Creative Director, M. Cohen and Sons
Adjunct Professor, Jefferson University

Betty F. Bluvshtein is a trained architect whose career has spanned multiple disciplines. From architecture, graphic design, photography to marketing, Betty is a jack of all trades who brings her diverse experience to the A/E/C marketing industry. She has assisted in the rebranding of numerous firms, designed numerous publications and proposals, and currently sits on the AIA Pennsylvania Communications Committee. Betty is an Adjunct Professor who teaches digital representation courses with a focus on the Adobe Suite software. As the Creative Director for M. Cohen and Sons, Betty oversees all branding, marketing and graphic standards. She has a Bachelor of Architecture from Temple University and a Master of Architecture II from the Cooper Union for the Advancement of Science and Art.

Notes

• Registrants should bring a laptop to the session (Windows or Mac is fine).
• You are highly recommended to also bring a mouse for your laptop (working on a trackpad is not advised).
• You should have the latest version of Adobe Illustrator and all updates installed on your computer.
• You should have all your working files (not supplied by the SMPS) on your machine prior to the session.

CEUs: 2 CPSM