Webinar: Crisis Communication – The Elephant in the Room
In the event of a workplace or job site accident, who in your firm is responsible for contacting family members? Who is authorized to speak to the media? If a fire or flood damaged your offices, what steps would you need to take to get your business up and run again? How does your firm safeguard its intellectual property and data, and what would you do if there were a breach in that security? In a crisis, how would your firm communicate with its stakeholders—employees, clients, shareholders, vendors, and even the media?
If your firm doesn't have crisis communication plan, how do you start the conversation internally about the need for preparedness? How do you begin to organize the effort? This session will equip you with some answers. The presenters will provide you with a basic understanding of what crisis communication is, some common do's and don'ts, and insight into how to begin drafting a plan for your firm. This session isn't about how to handle a specific crisis but rather focuses on how to get your firm thinking about a plan and aligning that plan with the internal and external resources appropriate to your organization's needs.