Webinar: 10 Steps for Launching an Award-Winning External Communications Program
Speaker: Susan Shelby, CPSM, Principal, Rhino Public Relations
Public relations can result in coverage of a company's key projects or branding messages in full-view of hundreds, if not thousands, of people. This presentation will discuss ten steps to launching an award-winning external communications program, using GEI Consultants' own plan, as implemented by Rhino Public Relations, as a project example.
Susan Shelby, CPSM and Chris Stockwell will present a real-world case study to show how the plan was created and implemented and provide takeaways for attendees to incorporate into their own program or to use as the basis for creating a plan from scratch.
Overall, the results of GEI has realized from its external communications plan have far exceeded its initial expectations and continue to generate new business opportunities through consistent, targeted outreach.
During this Webinar, you will learn how to:
1. Identify the essential components of an external communications plan;
2. Assess whether your organization is ready for an external communications plan;
3. Understand the time and personnel commitments required; and
4. Recognize where quantifiable opportunities for demonstrating ROI exist in an external communications plan.