Essential AEC Marketing Skills

This event is SOLD OUT! The Washington, DC and Maryland Chapters of SMPS will be joining forces to present a day-long course focusing on the fundamentals of marketing, specific to the architecture, engineering and construction (AEC) industry. The program will feature seasoned professionals from both chapters who will lead participants through a sequential series of topics beginning with the pre-RFP stage, through qualification packages and interviews, and finally rounded out by post-sale marketing. Entry to mid level marketers from all disciplines are encouraged to register for this informative education program.

The following fundamental topics (and more) will be covered:

Pre-RFP
- Lead Development & Tracking
- Customer/Client Relationship Management
- Market Research

Qualifications, RFP’s and Interviews
- Go/No-Go
- Teaming Strategies
- Qualifications
- Answering RFP’s Unspoken Requirements
- SF330 and SF254/255 Preparation
- Oral Presentations

Post-Sale
- Debriefs
- PR & Media Relations
- Photography
- Tradeshows

The program will conclude with a question and answer session. Lunch and light snacks throughout the day will be provided.

This program is approved for 5.5 CEUs.