Education: The Rebranding Challenge: a Marketer’s Role

Successfully navigating your firm through a rebrand can be a career high point. It’s also a monumental challenge. What role should in-house marketers play in the process? How do you boost your credibility and the perceived value you bring to the firm? What does rebranding really mean and where do you start? Should you keep the process in house and when is it better to hire a professional? The presentation will answer these and many other questions and share best practices from both the branding firm and the in-house marketer's perspective.